Marketing That Works高效营销 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
Marketing That Works高效营销电子书下载地址
- 文件名
- [epub 下载] Marketing That Works高效营销 epub格式电子书
- [azw3 下载] Marketing That Works高效营销 azw3格式电子书
- [pdf 下载] Marketing That Works高效营销 pdf格式电子书
- [txt 下载] Marketing That Works高效营销 txt格式电子书
- [mobi 下载] Marketing That Works高效营销 mobi格式电子书
- [word 下载] Marketing That Works高效营销 word格式电子书
- [kindle 下载] Marketing That Works高效营销 kindle格式电子书
内容简介:
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. – Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works–and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works –and read it today . Includes online access to state-of-the-art marketing allocation software! ABOUT THE AUTHORS Leonard Lodish, Ph.D., is Samuel R. Harrell Professor of Marketing at The Wharton School. He is co-founder and Chair of Wharton’s Global Consulting Practicum, and innovator of Wharton’s MBA Entrepreneurial Marketing course. His research specialties include marketing decision support systems, marketing experimentation, and entrepreneurial marketing. He has consulted with clients ranging from Procter & Gamble and Anheuser-Busch to Tropicana and ConAgra. Howard L. Morgan is Director and former Vice Chairman of Idealab, the pioneering internet incubator; and founder and partner in First Round Capital, an early stage venture capital firm. He has served as Professor of Decision Sciences at The Wharton School and Professor of Computer and Information Sciences at The Moore School of the University of Pennsylvania, and as Visiting Professor at the California Institute of Technology and Harvard Business School. Shellye Archambeau is CEO of Metricstream, Inc., a recognized leader in compliance and governance. She previously served as CMO and EVP of Sales for Loudcloud, Inc., responsible for all global sales and marketing activities. There, she led Loudcloud’s transformation into an enterprise-focused company while growing sales by 50 percent year over year. As President of Blockbuster, Inc.’s e-commerce division, she was recognized by Internet World as one of the nation’s Top 25 click and mortar executives. CONTENTS ABOUT THE AUTHORS xi ACKNOWLEDGMENTS xiii INTRODUCTION 1 CHAPTER 1 MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY 11 CHAPTER 2 GENERATING, SCREENING, AND DEVELOPING IDEAS 35 CHAPTER 3 ENTREPRENEURIAL PRICING–AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS 59 CHAPTER 4 DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE 87 CHAPTER 5 PRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITY 131 CHAPTER 6 ENTREPRENEURIAL ADVERTISING THAT WORKS–VAGUELY RIGHT OR PRECISELY WRONG? 145 CHAPTER 7 HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE 179 CHAPTER 8 SALES MANAGEMENT TO ADD VALUE 191 CHAPTER 9 MARKETING-ENABLED SALES 221 CHAPTER 10 ENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY 239 CHAPTER 11 MARKETING RESOURCE DEPLOYMENT AND ALLOCATION–THE ALLOC SOFTWARE 253 CHAPTER 12 ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEES 273 CHAPTER 13 MARKETING FOR FINANCING ACTIVITIES 281 CHAPTER 14 BUILDING STRONG BRANDS AND STRONG COMPANIES 295 INDEX 309
书籍目录:
暂无相关目录,正在全力查找中!
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
在线阅读地址:Marketing That Works高效营销在线阅读
在线听书地址:Marketing That Works高效营销在线收听
在线购买地址:Marketing That Works高效营销在线购买
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
书籍介绍
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. – Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works–and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works –and read it today . Includes online access to state-of-the-art marketing allocation software! ABOUT THE AUTHORS Leonard Lodish, Ph.D., is Samuel R. Harrell Professor of Marketing at The Wharton School. He is co-founder and Chair of Wharton’s Global Consulting Practicum, and innovator of Wharton’s MBA Entrepreneurial Marketing course. His research specialties include marketing decision support systems, marketing experimentation, and entrepreneurial marketing. He has consulted with clients ranging from Procter & Gamble and Anheuser-Busch to Tropicana and ConAgra. Howard L. Morgan is Director and former Vice Chairman of Idealab, the pioneering internet incubator; and founder and partner in First Round Capital, an early stage venture capital firm. He has served as Professor of Decision Sciences at The Wharton School and Professor of Computer and Information Sciences at The Moore School of the University of Pennsylvania, and as Visiting Professor at the California Institute of Technology and Harvard Business School. Shellye Archambeau is CEO of Metricstream, Inc., a recognized leader in compliance and governance. She previously served as CMO and EVP of Sales for Loudcloud, Inc., responsible for all global sales and marketing activities. There, she led Loudcloud’s transformation into an enterprise-focused company while growing sales by 50 percent year over year. As President of Blockbuster, Inc.’s e-commerce division, she was recognized by Internet World as one of the nation’s Top 25 click and mortar executives. CONTENTS ABOUT THE AUTHORS xi ACKNOWLEDGMENTS xiii INTRODUCTION 1 CHAPTER 1 MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY 11 CHAPTER 2 GENERATING, SCREENING, AND DEVELOPING IDEAS 35 CHAPTER 3 ENTREPRENEURIAL PRICING–AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS 59 CHAPTER 4 DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE 87 CHAPTER 5 PRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITY 131 CHAPTER 6 ENTREPRENEURIAL ADVERTISING THAT WORKS–VAGUELY RIGHT OR PRECISELY WRONG? 145 CHAPTER 7 HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE 179 CHAPTER 8 SALES MANAGEMENT TO ADD VALUE 191 CHAPTER 9 MARKETING-ENABLED SALES 221 CHAPTER 10 ENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY 239 CHAPTER 11 MARKETING RESOURCE DEPLOYMENT AND ALLOCATION–THE ALLOC SOFTWARE 253 CHAPTER 12 ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEES 273 CHAPTER 13 MARKETING FOR FINANCING ACTIVITIES 281 CHAPTER 14 BUILDING STRONG BRANDS AND STRONG COMPANIES 295 INDEX 309
网站评分
书籍多样性:4分
书籍信息完全性:6分
网站更新速度:8分
使用便利性:7分
书籍清晰度:7分
书籍格式兼容性:6分
是否包含广告:8分
加载速度:3分
安全性:9分
稳定性:4分
搜索功能:3分
下载便捷性:9分
下载点评
- 中评多(668+)
- 购买多(362+)
- 图书多(325+)
- 超值(594+)
- 五星好评(486+)
- 可以购买(436+)
下载评价
- 网友 国***舒:
中评,付点钱这里能找到就找到了,找不到别的地方也不一定能找到
- 网友 龚***湄:
差评,居然要收费!!!
- 网友 寇***音:
好,真的挺使用的!
- 网友 曹***雯:
为什么许多书都找不到?
- 网友 戈***玉:
特别棒
- 网友 谭***然:
如果不要钱就好了
- 网友 居***南:
请问,能在线转换格式吗?
- 网友 益***琴:
好书都要花钱,如果要学习,建议买实体书;如果只是娱乐,看看这个网站,对你来说,是很好的选择。
- 网友 融***华:
下载速度还可以
- 网友 师***怡:
说的好不如用的好,真心很好。越来越完美
- 网友 冯***卉:
听说内置一千多万的书籍,不知道真假的
- 网友 辛***玮:
页面不错 整体风格喜欢
- 网友 索***宸:
书的质量很好。资源多
- 网友 马***偲:
好 很好 非常好 无比的好 史上最好的
- 网友 薛***玉:
就是我想要的!!!
喜欢"Marketing That Works高效营销"的人也看了
EAGLES AND EMPIRE(ISBN=9780553806526) 英文原版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
敦煌奇幻旅行记 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
读素问钞(线装 全四册) 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
2009全国房地产估价师执业资格考试:仿真题库及历年试题精析 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
潘金莲的发型 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
Dog Train 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
迪奥鉴赏购买指南 《名牌志》编辑部编著 北京联合出版公司【正版】 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
电池材料与应用系列绿色电源材料 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
对话《诗经》--“中华诵 经典诵读行动”之名师对话 李山 等著 中华书局 【新华书店正版图书书籍】 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
正统与华夷 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 中公版·2019医疗卫生系统公开招聘工作人员考试辅导教材:历年真题+全真模拟预测试卷药学专业知识 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 供应链管理技术 采购和仓储实践者的创新笔记 第2版 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 正版 新疆滋味(央视大型纪录片《新疆滋味》同名视频书) 9787010247519 人民出版社 佟丽娅 库尔班江·赛买提 主编 2022-05 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 【新华书店自营】中国琵琶考级曲集(上下)(最新修订版) 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 武则天正传 林语堂 万卷出版公司【正.版】 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 室内装饰工程制图与识图 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 铁血战鹰队(套装全8册):八路叔叔特种兵学校后传 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 国学梯级公开课1 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 数据挖掘与商务智能实验教程 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
- 酒店设计与布局胡亮,沈征编清华大学出版社【正版】 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线
书籍真实打分
故事情节:8分
人物塑造:4分
主题深度:9分
文字风格:7分
语言运用:6分
文笔流畅:6分
思想传递:9分
知识深度:9分
知识广度:8分
实用性:4分
章节划分:3分
结构布局:9分
新颖与独特:5分
情感共鸣:6分
引人入胜:4分
现实相关:5分
沉浸感:4分
事实准确性:8分
文化贡献:8分